Keywords are the foundation on which digital marketing campaigns are built. Everything from your website to your social media profiles should be centered around keywords. They should be specific and relevant to your industry. Identifying words and phrases that your ideal persona uses when searching for your business offering is crucial.
The keyword research process is highly important, often misunderstood, and sometimes complex.
Whether you specialize in personal lines insurance, commercial lines insurance, life insurance, health insurance, financial services, or a combination of all of them, we will find the ideal group of keywords for your brand.
Google says that 20% of its total search traffic comes through voice (2016). Bing says that 25% of its total search traffic comes through voice (2016). Voice apps like Google Now, Google Assistant and Apple’s SIRI are becoming ubiquitous. Amazon’s Alexa, and now Google’s Home, are battling for supremacy in the IoT (Internet of Things) global market place. Consumers are able to request everything from pizza to auto, homeowners and life insurance quotes, by simply speaking into a microphone; they don’t have to yell across the room to do so, either. “Artificial Intelligence” (AI) is allowing these apps, and devices, to be taught at a quickening rate. Over time, they’re learning what each unique person needs to ensure a good user experience. They are more accurate, and faster, than ever before. As a result, you can expect to see the share of voice search, as compared to total “typed-in” search traffic, grow at an accelerated pace.
Can your website, telephone number and email address be quickly found via voice search commands?
There is a different set of skills needed to optimize for voice search as compared to traditional search traffic. It’s clear you need to have both for your agency’s website. ABS has recruited a team of some of the most talented “voice search experts” in the market. This voice search optimization comes with your ABS subscription.
Most agents live and work in the communities they serve. One of the most effective ways to demonstrate that “local affinity,” within your market, is by supporting community events. Whether your team is going to be a sponsor, co-sponsor or just attending a local event, the ABS “Event Marketing” channel can help you promote that fact. You can request coverage around your physical office on Facebook, Twitter, Linkedin and Google Plus. In fact, Facebook has added an “Event Marketing” platform to its “Application Programming Interface” (API). It allows you to target all the way down to a 10-25 mile radius around your office and/or event. Event Marketing comes with your ABS subscription.
Search Engine Optimization (SEO)
If keyword research is the foundation, SEO is the cement that holds everything together. No matter how good your keyword research is, it means nothing if your web properties are not correctly optimized for the search engines.
Search engine optimization helps boost search rankings and gives your website more overall authority. But, more importantly, it helps ensure you get found by prospects.
Once we have identified the most important and valuable keywords for your business, our expert SEO professionals will ensure that you get found in the search engine results pages (SERPS) for those keywords. We follow both on page and off page SEO best practices to help improve your business rankings on Google, Bing, and Yahoo.
Social media marketing has been around for many years. But, for the most part, the concept is alien to insurance and financial services agents. It is, however, an important piece of any marketing strategy.
Whether you are selling auto, home, life or business insurance, you will find a highly engaged audience on social media, especially Facebook and Linkedin.
With Agent Branding System, you can leverage all the major social media channels to build a higher volume of quality traffic to your agency. We’ll help you harness the amazing marketing power of Facebook, Twitter, LinkedIn, Google Plus, and YouTube. Our services include the setting up, management, and promotion of your social media profiles.
We post relevant, compliant content, on a daily basis to our ABS clients’ social media accounts. Our team of experts understand the optimum time of the day, and the right days, to give your brand maximum exposure on social media.
Social Media Optimization (SMO)
Is your business’ social media profile correctly optimized? If not, you could be missing out on quality leads that can help you build your book of business. Every day hundreds of businesses set up profiles on social media platforms. The competition for prominence is fierce. That is why it is more important than ever to have a fully optimized social media profile.
Social media optimization ensures your business gets found when someone searches for services like yours on a particular social media platform.
Facebook, for example, now allows a very sophisticated level of targeting for its ever growing list of business profiles. They now have more than 40 million business profiles. Of which, more than 2 million business owners pay for additional exposure on Facebook. In fact, you can now target down to a 10-mile radius around your office using the Facebook ad interface.
Let us make sure that your social presence is making a positive impact in your community. We’ll expertly optimize your profile to give you the best chance of getting found by quality social media prospects. Stop missing out on leads and start leveraging the power of social today.
Business Listings Management (BLM)
Online business directories are an often neglected aspect of digital marketing. They do, however, play an important role in SEO, customer acquisition, and brand development. Google, for example, has altered their search algorithms to display business listings primarily when someone searches with local intent. Major search engines’ spiders crawl thousands of online directories to help validate each website to ensure they give their users the “best experience” possible. To improve your SEO opportunities (including increasing your chances of being served up on the popular voice apps, and devices, that are out there), on Google, Bing and Yahoo, you need a comprehensive, online directory presence that’s accurate and fully optimized For insurance and financial services agents operating at the local level, this is hugely important. The more prominence you have in a user’s search for local services, the more brand exposure, inquiries, and leads you will receive. We understand the significance of maintaining a solid, optimized directory listing and the impact it could have on your business. That is why we offer a dedicated business listings management service, that includes careful research to identify the most suitable directories for your business; profile set-up on more than 1,500 online directories, e.g., Yelp, Foursquare, City Search, YP, Hot Frog, Superpages and lots more! ABS has done the research to find the 1,500+ online directories that offer the greatest impact for insurance and financial services agents. In addition, ABS’ team of BLM professionals will optimize (those that allow optimization) and manage all 1,500 BLM profiles. Each agent should have a comprehensive BLM program. In addition to helping SEO, it’s one of the many ranking factors, so that your agency name and telephone number can be found on voice search (mentioned earlier).
Pay Per Click (PPC)
Pay Per Click popularly known as PPC advertising can be one of the most effective digital marketing strategies that insurance agents should be executing on for quality lead generation. It helps you to drive targeted and conversion-oriented traffic quickly to your insurance agency. These are the sponsored advertisements that you can easily find on the Search Engine Results Page at the top of Google and Bing.
The paid advertisements you create and promote should be highly focused on your most profitable keywords, eg, auto insurance, homeowner’s insurance, life insurance, business insurance, property insurance etc. Of course, you want to ensure that you target all of the variants of those most lucrative keywords, also. Search engines, such as Google or Bing, rank your offer, in terms of ad placement, based on the competitive bid process in their auctions.
The ad auctions take place every single time someone enters a search query in the search engine’s query box. Using Google Traffic Estimation tools will help you to determine the potential search volume in your market area for a given set of keywords. Optimizing your ad copy, your destination URL landing page and click-through-rate (CTR), you can actually drive up your Quality Score (QS). As your quality score goes up, your actual cost-per-click can actually drop. Adding negative keywords accurately and in a timely manner can help to improve your QS and CPC.
Leads that are generated through Pay Per Click marketing have a higher conversion rate, because the user actually typed in a search query specially to satisfy a current need. They are in the third stage of the Buyer’s Journey which is Decision Making. The first and the second stage being Awareness and Consideration, respectively. Unlike many traditional marketing strategies, PPC advertising is tailored for insurance agencies targeting a specific audience that is actively looking for insurance-related products/services you offer in your local community.
Our Digital Marketing experts at Agent Branding and Marketing conduct exclusive research, create a comprehensive PPC program, launch your PPC Campaign(s) and manage the day-to-day activities that are necessary to ensure success. How quickly does your current digital marketing agency optimize your campaign(s) to help you maximize your ROAS (Return On Ad Spend)?
The PPC marketing services of Agent Branding and Marketing includes a comprehensive monthly APR (Account Performance Review) on the overall progress of your campaign(s). Agent Branding and Marketing is a Google Certified Company via our parent company, Local Leads Leader, LLC. You have full control over your advertising budget and location targeting. PPC can be a measurable sales channel to reach out to new and qualified prospects, increase your insurance agency’s brand recognition and online presence.
Google Maps Sponsorships are also available. You can buy your way to the top of Google Maps with this new advertising feature. To use this feature optimally, you will have to connect your Google AdWords to your Google My Business account.
Book a free, no-obligation “Paid Traffic” consultation by clicking on the “Contact Us” link at the very top of this page.
Monthly Performance Reports (MPR)
Do you know exactly from where your website visitors are coming? Do you know which of your business offerings converted which customer? What about your social media profiles? Do you know which ones yield the most conversions?
The answers to these questions and more are what shape an effective marketing campaign.
With the proper data, we can monitor, adjust, and improve your conversion ratio.
The inbound marketing methodology allows us to track and change every aspect of a marketing campaign so that you always know what’s working.
We’ll send you detailed monthly reports on your campaign so that you can see its progress. Just part of our commitment to performance, transparency, and commitment to you.
Would you like to start receiving more qualified leads? Get in touch with us today to find out how.