Welcome to the Agent Branding System - ABS for Insurance Agents

Tips and Best Practices for Training Your Team Members

Training team members is a vital necessity for insurance agents. That is true for new team members as well as those that have been on the job for some time. Not all employees, however, will benefit from the same type of training. The execution of the training is, perhaps, more important than the training itself.

5 Ways to Transform Your Insurance Office and Increase Productivity

A successful insurance office requires happy, productive staff. But, the old adage is correct: Money doesn’t buy happiness – or an increase in productivity. While a person’s salary is, indeed, one of the primary factors in job satisfaction, it is only one piece of the equation. And not a very big piece, as it turns […]

Compliant Marketing Basics for Insurance Agents

Solicitation and Cold Calling Conducting Business Insurance Agent Marketing Online Marketing Internet Marketing Social Media Marketing YouTube Video

Compliance Dos and Don’ts for Insurance Agent Marketing

Unless you’ve been hiding under a rock, you probably know that these days, the Internet is where it’s at, whether you’re looking for a product, service, a job, or just about anything else. If you’re a business owner or a professional (such as an insurance and financial services agent), it’s also a great equalizer – you […]

6 Savvy Tips for Trouble-Free Insurance Team Member Recruiting

As an insurance agent, recruitment and the building of a stronger team are among your highest priorities. The entire industry is facing increasing pressure to replace its aging workforce, and the race is on to attract the brightest of the younger generation. But, knowing what needs to be done and accomplishing it are two very different […]

4 Ways to Use Social Media To Recruit Millennials for Your Agency

    Millennials are soon going to make up a large percentage of the global workforce, about 50% by the year 2020 according to a report by PWC. Employers today must face facts: soon, they will be interviewing, hiring, and yes, even promoting Millennials in the workforce. However, before they can even reach that stage, […]

Marketing Inbound to Outbound

Marketing From Inbound to Outbound Are Direct Mailers, Cold Calling, Radio, TV, and Print Ads not bringing in enough leads to your agency? If you’re trying to reach an audience – especially the 25-54 demographic – using traditional marketing methods, then you should probably rethink your strategy. These days, it’s all about inbound marketing. By switching from outbound […]

Using Video Marketing to Land More Local Insurance Clients

As an insurance agent, it is important to find innovative ways to grab people’s attention. Increasingly these days, that means doing things that are outside of our comfort zone. Many of us are not comfortable being on camera, but there is just no denying that video marketing is hot right now. It is one of […]

4 Ways to Build a Facebook Following For Your Insurance Office

We’ve said it before, if you’re going to use only one social network to promote your insurance office, it better be Facebook. With over 1.7 billion users (and growing) this site is definitely the leader in social media. Even though insurance agencies certainly have many compliance concerns, Facebook can still be an effective tool to market your […]

3 Reasons To Increase A Life Insurance Policy

Life insurance could be one of the easiest or trickiest things to market. On one hand, it’s an expense that few people can justify, but on the other, everyone must eventually face the fact that death is inevitable for all of us. However, those who want to ensure their loved ones are protected know the […]

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