Welcome to the Agent Branding System - ABS for Insurance Agents

Agent Branding System

How Insurance Agents Can Leverage Photos With Online Ratings and Reviews

In our last blog post, we talked about the best ways to get online ratings and reviews and the reasons why you need them. Yelp reviews, Facebook reviews, and other online review sites are the new word-of-mouth referrals. They offer insight into your business and allow potential customers to make a decision, to hopefully, do […]

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Best Practices for Getting More Online Reviews for Your Insurance Agency

Advertising and marketing are an important part of promoting any business. But even before the latest, digital marketing trends were in vogue, there’s one form of promotion that has always existed: Word of Mouth (WOM) referrals.  Who would ever doubt that WOM has been, and will always be, the best form of marketing money can’t […]

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Why Insurance Agents Should Have Fully Optimized Business Profiles

In the past, a complete business profile meant having your correct name, phone number and address in the yellow pages. However with virtually everything being online these days, people desire more information about the businesses they choose, before they make their choice. For insurance agencies, a complete business profile is equally important. Customers need to […]

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Why Your Online Reputation Matters Today

In the insurance business, an agency’s reputation is priceless. Even in the early days of the industry, word of mouth and referrals  drove customers to an agency, or away from it. The only difference today is that there are more channels where we can promote our brand and reputation, particularly, on the Internet. Online reputation […]

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Going Beyond the Yelp Business Page: How and Why to Market Your Insurance Agency on Yelp

Like it or not, Yelp is here to stay. Many insurance agents like this ratings and review site, while others tend to stay clear.  In spite of your preference, you can definitely make Yelp advertising and marketing work for your insurance agency. In the competitive realm of insurance marketing, Yelp can help you get more […]

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What the New Facebook Algorithm Update Means for Insurance Agents

For many digital marketers, Facebook is a double-edged sword. WIth over 2 billion active users, there’s no denying that Facebook is one of the most effective ways to reach as many people as possible in your market. Source: https://techcrunch.com/2017/06/27/facebook-2-billion-users/ But, Facebook is still a private company (albeit publicly-traded) and they need to boost their own profits, […]

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Expand Your Business and Your Book By Selling Insurance to Food Truck Vendors

When it comes to restaurant insurance, most agents think of traditional businesses – cafes, restaurants, fast food chains, bars etc. However, there is one niche that is underserved – the humble food truck operator. Many types of people, from professional chefs to hobby cooks, are getting their feet wet in the competitive restaurant industry by […]

Answer These Common Questions to Attract More Insurance Leads

As an insurance agent, you’ve probably heard the same questions over and over again. Based on my experience in the insurance business, there are common questions that I would get, especially from new customers. How I answer most prospects or customers depends on how much experience they have when it comes to doing research and […]

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