Welcome to the Agent Branding System - ABS for Insurance Agents

agency strategy

Why Insurance Agents Should Have Fully Optimized Business Profiles

In the past, a complete business profile meant having your correct name, phone number and address in the yellow pages. However with virtually everything being online these days, people desire more information about the businesses they choose, before they make their choice. For insurance agencies, a complete business profile is equally important. Customers need to […]

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Why Your Online Reputation Matters Today

In the insurance business, an agency’s reputation is priceless. Even in the early days of the industry, word of mouth and referrals  drove customers to an agency, or away from it. The only difference today is that there are more channels where we can promote our brand and reputation, particularly, on the Internet. Online reputation […]

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Going Beyond the Yelp Business Page: How and Why to Market Your Insurance Agency on Yelp

Like it or not, Yelp is here to stay. Many insurance agents like this ratings and review site, while others tend to stay clear.  In spite of your preference, you can definitely make Yelp advertising and marketing work for your insurance agency. In the competitive realm of insurance marketing, Yelp can help you get more […]

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What the New Facebook Algorithm Update Means for Insurance Agents

For many digital marketers, Facebook is a double-edged sword. WIth over 2 billion active users, there’s no denying that Facebook is one of the most effective ways to reach as many people as possible in your market. Source: https://techcrunch.com/2017/06/27/facebook-2-billion-users/ But, Facebook is still a private company (albeit publicly-traded) and they need to boost their own profits, […]

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