Welcome to the Agent Branding System - ABS for Insurance Agents

The Value Of Having A Complete Business Profile

In the past, a complete business profile meant having your correct name, phone number and address in the yellow pages. However with virtually everything being online these days, people desire more information about the businesses they choose, before they make their choice. For insurance agencies, a complete business profile is equally important. Customers need to […]

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Why Your Online Reputation Matters Today

In the insurance business, an agency’s reputation is priceless. Even in the early days of the industry, word of mouth and referrals  drove customers to an agency, or away from it. The only difference today is that there are more channels where we can promote our brand and reputation, particularly, on the Internet. Online reputation […]

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Going Beyond the Yelp Business Page: How and Why to Market Your Insurance Agency on Yelp

Like it or not, Yelp is here to stay. Many insurance agents like this ratings and review site, while others tend to stay clear.  In spite of your preference, you can definitely make Yelp advertising and marketing work for your insurance agency. In the competitive realm of insurance marketing, Yelp can help you get more […]

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How to Recover Your Hijacked Google My Business Listing

Has your Google My Business (GMB) listing been hijacked?  If so, it need not be the end of the world. It may not have been done by a  nefarious act. There are many reasons you may not be able to control your GMB listing, such as:   A former employee set it up, and you […]

What the New Facebook Algorithm Update Means for Insurance Agents

For many digital marketers, Facebook is a double-edged sword. WIth over 2 billion active users, there’s no denying that Facebook is one of the most effective ways to reach as many people as possible in your market. Source: https://techcrunch.com/2017/06/27/facebook-2-billion-users/ But, Facebook is still a private company (albeit publicly-traded) and they need to boost their own profits, […]

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Why You Should Offer Insurance to Wineries and Craft Breweries

Anyone who operates any type of legal business should have insurance; after all, business owners and entrepreneurs should be able to protect their customers, their employees, and themselves should something go wrong. Many insurance agents are happy to cover many types of businesses, from restaurants to boutiques to retail shops. However, there may be some […]

Expand Your Business and Your Book By Selling Insurance to Food Truck Vendors

When it comes to restaurant insurance, most agents think of traditional businesses – cafes, restaurants, fast food chains, bars etc. However, there is one niche that is underserved – the humble food truck operator. Many types of people, from professional chefs to hobby cooks, are getting their feet wet in the competitive restaurant industry by […]

6 Facts To Help You Sell Renters Insurance

Renters insurance is often an undervalued product for most insurance agents. According to Bankrate, only about 50% of all renters in the US carry this form of insurance. Many renters think that because they have cheap furniture, or that they are covered by their landlord’s homeowners’ insurance, they don’t need this type of coverage. However […]

Tips and Best Practices for Training Your Team Members

Training team members is a vital necessity for insurance agents. That is true for new team members as well as those that have been on the job for some time. Not all employees, however, will benefit from the same type of training. The execution of the training is, perhaps, more important than the training itself.

5 Ways to Transform Your Insurance Office and Increase Productivity

A successful insurance office requires happy, productive staff. But, the old adage is correct: Money doesn’t buy happiness – or an increase in productivity. While a person’s salary is, indeed, one of the primary factors in job satisfaction, it is only one piece of the equation. And not a very big piece, as it turns […]

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