Welcome to the Agent Branding System - ABS for Insurance Agents

Apple Maps For Insurance Agents

While Apple Maps may not have gotten off to a great start when it was first introduced in 2012, this tech giant has made a lot of changes over the years that have improved the service greatly. And like other major mapping products, Apple has also invested in its own business listings service called Apple […]

Bing Places For Insurance Agents

With Google dominating the search engine game, it’s often easy for business owners to overlook Bing. Microsoft’s search engine may lack the pizzazz and sparkle of Google, but it’s no less important in a well-rounded and successful digital marketing strategy. Much like Google’s GMB feature, Bing has a similar product called Bing Places, where you […]

Facebook Business For Insurance Agents

Finding customers on Facebook has skyrocketed to one of the top ways to maximize an insurance agent’s local visibility. It’s a place where your agency “must be seen.” The demographics are very impressive (http://www.pewinternet.org/fact-sheet/social-media/). If you’re not using Facebook as a part of your customer acquisition strategy, your agency is missing out on lots of […]

Google My Business For Insurance Agents

It’s no secret that Google is the biggest player when it comes to search engines, but did you know that it’s also one of the best tools for your overall 2019 digital sales strategy? Google has made it easier than ever to manage marketing for your insurance agency. In the digital marketing business, we have […]

LinkedIn Company Pages For Insurance Agents

LinkedIn Company pages are a central hub for information about your agency. It is important to make sure your agency’s profile, personal profile, and the profiles of your team members are professional and complete so that your brand is well represented. Since LinkedIn is a business- to-business (B2B) networking site, increasing your agency’s exposure on […]

Twitter Business For Insurance Agents

Twitter has become an insurance industry gamechanger in the overall business growth for local agents. Nowadays, a small business owner can’t afford not having a presence on Twitter. A prominent social media presence, specifically Twitter, will work wonders for converting online traffic into new policy holders. Leveraging this 140-character social media giant can help bolster […]

Yelp Business For Insurance Agents

Have you been putting off creating a Yelp page for your business? Do you have one but don’t tend to it regularly? Perhaps you have followed all of the steps in creating your page, but you are still not seeing much customer engagement? Putting together a strategy to leverage Yelp for Business is one of […]

How Insurance Agents Can Leverage Photos With Online Ratings and Reviews

In our last blog post, we talked about the best ways to get online ratings and reviews and the reasons why you need them. Yelp reviews, Facebook reviews, and other online review sites are the new word-of-mouth referrals. They offer insight into your business and allow potential customers to make a decision, to hopefully, do […]

Best Practices for Getting More Online Reviews for Your Insurance Agency

Advertising and marketing are an important part of promoting any business. But even before the latest, digital marketing trends were in vogue, there’s one form of promotion that has always existed: Word of Mouth (WOM) referrals.  Who would ever doubt that WOM has been, and will always be, the best form of marketing money can’t […]

Why Insurance Agents Should Have Fully Optimized Business Profiles

In the past, a complete business profile meant having your correct name, phone number and address in the yellow pages. However with virtually everything being online these days, people desire more information about the businesses they choose, before they make their choice. For insurance agencies, a complete business profile is equally important. Customers need to […]

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