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Keyword research plays an increasingly important role in today’s digital marketing environment. The keywords you target will depend on your specialization, be that P&C (Property & Casual), life insurance, or health insurance. Furthermore, the most obvious keywords are not always the best to target. We’ll take the hassle out of this process and ensure your marketing is focused on keywords that yield the best results.
SEO goes hand-in-hand with keyword research. The best keyword research in the world would still be ineffective without proper SEO strategies. Our team of experts will ensure that your website is giving off all the right signals to the search engines. A properly optimized website, coupled with high-quality, relevant, and keyword oriented content, will help ensure massive improvements in the SERPS and deliver greater visibility for your business.
One of the key components of an inbound marketing campaign is social media. Why? Because more than 2 billion people are using these platforms. Prospects that you want to attract are using Facebook, Twitter, LinkedIn, Google Plus, YouTube and more. That means social media is fertile insurance marketing ground that can no longer be ignored by our industry. We’ll help you attract, convert, close and delight prospects on all the major social media channels.
Just as your website needs to be optimized for the search engines, your social media profile needs to be optimized, too! Without proper attention to things like keywords, profile completeness, and images, your presence on social media might be lost in a sea of unfound profiles. We work to ensure that does not happen: We’ll make sure that you “stand out from the crowd” in social media.
Having a presence in local business directories is a must for insurance agents. Why? Because it’s good for customers, it’s useful for search engines, and it’s great for business. Potential customers searching Google or Bing with local intent will usually be presented with listings from business directories first. Business listings management is imperative, and we’ve got you covered.
Unlike many traditional marketing methods, which are fraught with guesswork and uncertainties, inbound marketing is completely data driven. You can track, monitor, and adjust your campaign based on specific data feedback. We ensure you get a birds-eye view of your marketing campaign by providing detailed, monthly reports indicating how we performed for your most important KPIs (Key Performance Indicators).